Red Concepts Group is a trade mark of Bruins Investments BV and was founded in 2002 by Luke Bruins. 


​Red Concepts is renowned for its redevelopments on NDSM-wharf in Amsterdam, including the conversion of two industrial buildings into the Viacom Headquarters and the HiltonTree Hotel. ​

In 2010 the housing platform Webuildhomes was launched  to activate the diversification of architecture in urban developments.  WeBuildhomes houses are build throughout The Netherlands in Utrecht, Den Haag, Amsterdam, Aalsmeer & Enschede. In 2012 the Oxford press mentioned Webuilshomes as 'a game changer' in its market.


In 2017 a modular constrcution platform FRAME Scandic was added to the group. And in  2019 Valo Luxery Retreats was launched in joint venture with the Dutchen Group for the development & management of Luxery resorts in the Nordics. In Lapland  (Finland) and Oland  (Sweden) VALO new developments are under construction at the moment.


More recently FRAME Offices was added to facilitate growing international  companies in their Europeaan office expansion. By the end of 2020 FRAME delivers an office development in Helsinki for the Dutch gaming group Azerion.